Leveraging Knowledge Assets: Success Factors of External Technology Commercialization

By Ulrich Lichtenthaler

Ulrich Lichtenthaler analyzes the main challenges of externally leveraging technology with a focus on strategy, process, organization, culture and reputation. On this basis he investigates the management and performance of external technology commercialization in more than 150 European firms. He presents a detailed benchmarking analysis and empirically identifies success factors for the management of external technology exploitation.

• Format: Paperback
• Language: English
• ISBN: 3835004565
• ISBN13: 9783835004566
• Release Date: September 2006
• Publisher: Deutscher Universitatsverlag
• Length: 339 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.8" x 5.8" x 8.3"