Leveraging Consumer Behavior and Psychology in the Digital Economy

Bys: Mohd, Suki Norazah and Mohd, Suki Norbayah

With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 179983042X
• ISBN13: 9781799830429
• Release Date: June 2020
• Publisher: Business Science Reference
• Length: 300 Pages
• Weight: 2.30 lbs.
• Dimensions: 0.8" x 8.5" x 11.0"