Leveraging Brands in Sport Business

Book Overview

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as 'real-world' applied cases, this book is ideal for marketing students and sports business practitioners...

• Format: Paperback
• Language: English
• ISBN: 0415534852
• ISBN13: 9780415534857
• Release Date: September 2013
• Publisher: Routledge
• Length: 262 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.9" x 6.3" x 9.2"