Leveraging Big Data Analytics to Improve Military Recruiting

By Bruce R Orvis, Kimberly Curry Hall, Nelson Lim

The authors identified current and desired data-enabled practices in military outreach and recruiting processes. The authors then identified ways that the U.S. Department of Defense and the services might be able to further deploy data-driven outreach and recruiting strategies and barriers to doing so that need to be addressed. This report summarizes information collected from stakeholders, subject-matter experts, and the literature.

• Format: Paperback
• Language: English
• ISBN: 1977403425
• ISBN13: 9781977403421
• Release Date: November 2019
• Publisher: RAND Corporation
• Length: 136 Pages
• Weight: 0.42 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"