Letters That Land Orders: Or How To Make Letters Sell Goods (1911)

By Horace Lytle

Book Overview

""Letters That Land Orders: Or How To Make Letters Sell Goods"" is a guidebook written by John Horace Lytle and originally published in 1911. The book is intended to serve as a comprehensive resource for anyone interested in improving their ability to write effective sales letters. Lytle draws upon his own extensive experience in the field of advertising to provide practical advice and real-world examples of successful sales letters. The book covers a wide range of topics, including the importance of understanding the psychology of the customer, the use of persuasive language and imagery, and the proper structure and formatting of a sales letter. Additionally, Lytle provides tips on how to tailor letters to specific audiences, how to follow up on leads, and how to measure the success of a sales campaign. Overall, ""Letters That Land Orders"" is a valuable resource for anyone looking to improve their sales writing skills and increase their success in the world of advertising and marketing.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

• Format: Paperback
• Language: English
• ISBN: 1166586340
• ISBN13: 9781166586348
• Release Date: September 2010
• Publisher: Kessinger Publishing
• Length: 174 Pages
• Weight: 0.53 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"