Lessons from the Great Recession: Real Solutions for Every Small Business Riding the Economic Rollercoaster

By James Barrood and Brian Moran

The Great Recession was a brutal period for small business owners. But they are a pretty resilient bunch, and they've learned plenty of lessons: not just about how to survive, but also about how to position themselves to thrive. This book is a compilation of the most valuable lessons and insights written by an extraordinary group of experts: people who are completely locked in to the challenges real small businesses and entrepreneurs face. They include:- Business planning, by Tim Berry, founder of Palo Alto Software and a foremost expert on writing effective business plans? Reducing costs and negotiating debts, by Jerry Silberman, Founder and CEO of Corporate Turnaround and co-author of The Small Business Survival Book ? Financing small businesses, by Joe Knight and Karen Berman, Founders of the Business Literacy Institute and authors of Financial Intelligence for Entrepreneurs? Using outside contractors, consultants, and virtual assistants, by nationally-known small business finance expert Barbara Weltman? Innovating more profitably, by Steve Wunker, top innovation consultant and author of Capturing New Markets: How Smart Companies Create Opportunities, and James Barrood, head of on of the top entrepreneurship centers in the nation, the Rothman Institute of Entrepreneurship at Fairleigh Dickinson University? Using technology for competitive advantage, by Heather Clancy, an award-winning business journalist and contributor to SmartPlanet? Leveraging social media, by Brian Moran, one of the nation's top small business leaders? Coping with regulations, by Karen Kerrigan, President of the Small Business & Entrepreneurship Council? Mergers and acquisitions, by Andrew Sherman, partner at the Jones/Day law firm, and author of Grow Fast/Grow Right and 16 other books? Plus an epilogue by Rieva Lesonsky, nationally known speaker and authority on entrepreneurship and CEO of GrowBiz Media.

• Format: Paperback
• Language: English
• ISBN: 1477420312
• ISBN13: 9781477420317
• Release Date: May 2012
• Publisher: CreateSpace Independent Publishing Platform
• Length: 144 Pages
• Weight: 0.45 lbs.
• Dimensions: 9.0" x 0.3" x 6.0"