Lessons and Adventures in Sales

By Lloyd Allard

Suppose you had the luxury of an expert sales agent going along with you on every sales trip or coaching you through each sales call. With Lessons and Adventures in Sales you do. This book brings together the war stories of the veterans of the sales world from road trips to boardrooms to showrooms. The mistakes they make are the lessons to be learned and the successes they achieve are the examples to be followed.

Calling upon his own adventures and those of other professional salesmen, Lloyd Allard has created a panel of experts who offer timely advice to anyone in the sales field. Managers, trainers, recruiters, motivators, and new employees will all find useful tricks of the trade to apply and hazards to avoid. Allard introduces them to Fundamental rules for selling, Twenty-one principles for closing a sale, Empowering themselves against rejection

When gimmicks work and when they fail Presenting real-life examples of selling and managing, Lessons and Adventures in Sales is the professional development guide for the sales force. Practical, enjoyable, and successful, it has all the fundamentals needed for building one's salesmanship talents.

• Format: Hardcover
• Language: English
• ISBN: 1565540018
• ISBN13: 9781565540019
• Release Date: March 1994
• Publisher: Pelican Publishing Company
• Length: 296 Pages
• Weight: 1.12 lbs.
• Dimensions: 1.2" x 5.8" x 8.8"

Customer Reviews

Mr. Allard continues to add insight to the sales process

In his second book Mr. Allard adds clarity to his sales principles through the hands on selling experiences he and his associates have had.The elimination of sales myths like, "The customer is always right," "I don't have any money," or "the customers won't buy that product in this area" are a samplings of the insightfull anedotes in store for you as you study this book. Most sales books get read once but Mr.Allard's are filled with time tested principles that need to be studied and practiced in order to overcome the sales errors taught by so many.Mr.Allard appears to be ahead of his time as a leader in the paradigm shift in motivational material from attitude adjustment to principle based living and selling.