Lessons and Adventures in Sales

By Lloyd Allard

War stories of sales-world veterans.

• Format: Hardcover
• Language: English
• ISBN: 1565540018
• ISBN13: 9781565540019
• Release Date: March 1994
• Publisher: Pelican Publishing Company
• Length: 296 Pages
• Weight: 1.12 lbs.
• Dimensions: 1.2" x 5.8" x 8.8"

Customer Reviews

Mr. Allard continues to add insight to the sales process

In his second book Mr. Allard adds clarity to his sales principles through the hands on selling experiences he and his associates have had.The elimination of sales myths like, "The customer is always right," "I don't have any money," or "the customers won't buy that product in this area" are a samplings of the insightfull anedotes in store for you as you study this book. Most sales books get read once but Mr.Allard's are filled with time tested principles that need to be studied and practiced in order to overcome the sales errors taught by so many.Mr.Allard appears to be ahead of his time as a leader in the paradigm shift in motivational material from attitude adjustment to principle based living and selling.