Leisure Travel: A Marketing Handbook

By Stanley C. Plog

A marketing book for travel professionals, Leisure Travel focuses primarily on the psychology of travel--why people travel and why they don't, and how to reach and motivate them more effectively. This... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0130493171
• ISBN13: 9780130493170
• Release Date: August 2003
• Publisher: Pearson
• Length: 272 Pages
• Weight: 0.85 lbs.
• Dimensions: 9.0" x 0.7" x 6.9"