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Hardcover Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World Book

ISBN: 1260117561

ISBN13: 9781260117561

Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World

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Format: Hardcover

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Book Overview

Winner of a 2019 International Book Award, Silver Medalist in the 2019 American Business Awards, Finalist for International Book of the Year at the 2019 Business Book Awards, and one of Forbes' Top Ten Business Books for 2018. A book for a different breed of business leader, one who looks beyond the moment to create a life of significance.Most of us are familiar with the traditional way of looking at legacy--something preserved in the past. Traditional...

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