Lecture Notes on Marketing Management

By Fredrick Aila

Marketing is constantly evolving. There seems to be a schism between theory and practice in our context. Thus students need quick guides to this knowledge and appreciate its efficacy within Kenya... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 363936791X
• ISBN13: 9783639367911
• Release Date: July 2011
• Publisher: VDM Verlag
• Length: 172 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"