Learning Organizational Behavior edition 2

By: John Lok

Strategic Manufacturing and Value Creation

In my view, the relationship between demand and supply is a tool for strategic decision-making. He argues that any product or service must be evaluated through this lens to determine if it is "value to invent." This implies a pre-production behavioral analysis:

Demand Forecasting: Analyzing whether a long-term relationship can be built with the consumer.

Supply Calibration: Adjusting manufacturing numbers to protect price integrity.

Skill Alignment: Ensuring the sales team has the psychological resilience and skill set to bridge the gap between the product and the consumer.

Ultimately, my views the demand and supply relationship as a dynamic, behavioral interaction where the "human element"-the salesperson's skill and the consumer's psychological demand-is the most critical variable for ensuring profitable product success in a competitive environment.

• Format: Paperback
• Language: English
• ISBN: B09Y9H8WFD
• ISBN13: 9798886676891
• Release Date: April 2022
• Publisher: Notion Press
• Length: 284 Pages
• Weight: 1.13 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"