Learning Big Data Gathering To Predict Travel Industry Consumer Behavior

By Johnny C.H. Lok

Why do travelling organizations need marketing communication? What are marketing communication functions to organizations? What kinds of challenges will encounter if the travelling organization lacked an efficient marketing communication strategy? This chapter will be explained above these questions clearly.Marketing communication seems to be gathered information and communication seems to be gathered information and communication technology, which will influence every aspect of consumer need in order to bring positive or negative emotions to the brand of product. Hence, if the organization had effective marketing communicaton tools and strategies, which will raise its competitive effort in nowadays business societies. An effective marketing communication strategy or tool will help the brand of product to build good emotion to its consumers. The steps include: The organization needs have one good marketing plan. Then, it needs to design the right or suitable kind of marketing strategy to satisfy its products or services characteristics. Finally, if its marketing communication tools or methods are suitable to the organization to be used to promote. Then, it will either build good brand or remember or familiar as well as build either good ( positive ) or bad ( negative ) emotion to the customers. So, it seems an efficient and marketing communicatin tool or method will help the organization to increase customer familiarity and build positive emotion to its product or service. Otherwise, an inefficient marketing communication tool or method will not help the organization to increase customer familiarity build negative emotion to its product or service. So, it is one important function to any marketing communication strategy.Why organizations ought need to spend time and human resource / communication tool resources to design the most right or the most suitable marketing communication strategy for its organization to promote its product or service? Before any organizatins design any communication strategy, they need to know what is this marketing suitation. In general, marketing is defined the establishment of mutually satisfying exchange relationships between the brand's product or/and service and its clients. It is managing profitable client relationships. It's goal of marketing is to attract new clients by promising superior value and to keep and grow current clients by delivering satisfaction.Therefore, the marketing function is to identify client needs and to provide a product or service that meets some or all of those needs, accessibily and at an acceptable price to the target market. Hence, the organization's marketing communication strategy is only one part of its overall marketing strategy. A marketing strategy includes how to help the organization to promote its product or service, how to sell its product or provide its service, how to arrange the reasonable price strategy, how to help the organization to improve production and distribution efficiencies, how to focus on continue product improvement, how to focus on aggregive selling tactics, focuses on customer needs, applied on integrated marketing approach, how to give welfare of society.

• Format: Paperback
• Language: English
• ISBN: 172673076X
• ISBN13: 9781726730761
• Release Date: January 1
• Publisher: Independently Published
• Length: 380 Pages
• Weight: 1.94 lbs.
• Dimensions: 0.8" x 8.5" x 11.0"