Lean, Rapid and Profitable New Product Development

by Scott J. Edgett and Robert G. Cooper

Book Overview

Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1439224609
• ISBN13: 9781439224601
• Release Date: March 2009
• Publisher: Booksurge Publishing
• Length: 216 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"