Lean, Ethical Business Communication

By Linda MacDonald

Lean, Ethical Business Communication focuses on five key elements of business communication - strategy, content, outcome, presentation, and ethics ("S.C.O.P.E."). Through a series of case studies, students learn to apply this five-point focus to the complex communication challenges that they are likely to encounter in their future careers, including applying for a job, sending routine business messages, creating formal reports and presentations, and managing corporate identities online.

• Format: Paperback
• Language: English
• ISBN: 0199011214
• ISBN13: 9780199011216
• Release Date: March 2017
• Publisher: Oxford University Press, USA
• Length: 256 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.5" x 7.1" x 9.1"