Lean CX: How to Differentiate at Low Cost and Least Risk

by Cyrus Allen, Robert Dew, George Bej, et al.

In recent years, many companies have realised customer experience (CX) is the new marketing battle ground. Substantial investments have been made to map customer journeys, identify pain points and improve CX to try and create cut-through. Using real world applications to introduce next generation design tools based on proven concepts from strategy, marketing, psychology and creative problem solving, Lean CX: How to Differentiate at Low Cost and Least...

• Format: Hardcover
• Language: English
• ISBN: 3110683687
• ISBN13: 9783110683684
• Release Date: April 2021
• Publisher: de Gruyter
• Length: 238 Pages
• Weight: 1.28 lbs.
• Dimensions: 0.6" x 6.7" x 9.6"