Leading Pharmaceutical Innovation: How to Win the Life Science Race

by Oliver Gassmann, Max von Zedtwitz, Alexander Schuhmacher, et al.

Book Overview

This book investigates and highlights the most critical challenges the pharmaceutical industry faces in an increasingly competitive environment of inflationary R&D investments and tightening cost control pressures. The authors present three sources of pharmaceutical innovation: new management methods in the drug development pipeline; new technologies as enablers for cutting-edge R&D; and new forms of cooperation and internationalization, such as...

• Format: Paperback
• Language: English
• ISBN: 303009782X
• ISBN13: 9783030097820
• Release Date: January 2019
• Publisher: Springer
• Length: 179 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"