IKEA

By Bertil Torekull

Book Overview

Based on exclusive interviews with the legendary founder of IKEA, Ingvar Kamprad, Leading by Design tells the inside story of Kamprad's humble roots and of the visionary concepts and innovative... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0061119857
• ISBN13: 9780061119859
• Release Date: January 1999
• Publisher: HarperCollins
• Length: 244 Pages
• Weight: 0.70 lbs.

Customer Reviews

Misunderstood!

Really, this book describes the IKEA way really good. But after reading others people reviews of this book I can understand how hard it is for non-swedes to grasp the real lessons learned in this book. It doesnt make it better that the guy that wrote this book is a quite "boring dude".The book is well written and researched, all the facts are true and THE MAN HIMSELF Ingvar KAmprad has had a finger with in this book.AND INGVAR KAMRAD IS IKEA. You cant separate the founder of IKEA from the company itself. Yes, Ingvar has put his soul in to this company and it is this mans thoughts and actions that has made this company to what it is.At first glanze this book is really boring. But if you give it time, let it melt in and try to see how it was in Sweden for 50 years ago: IF you can put the book in to context you really get a complete and a invaluable picture of THE IKEA WAY.Without sounding to cooky I just wanna say that this book is right up there with the books about Nordstroms, Jack Welch and etc.Really, buy this book if you wanna learn lean and mean business the IKEA way. The customers rule....this is the IKEA way...So you think Jack Welch is better? Just wanna tell you that Ingvar Kamprad made the 50 riches people in the world list!!! THATS SOMETHING!!!

A fascinating history of a unique man and his vision

Leading by Design has been well researched and covers not just to good times, but also the major challenges faced by Ingvar Kamprad while building IKEA. The interesting conflicts of satisfaction at a job well done and insecurity about choices and the future is a well developed theme. The conclusion I draw is that this is a unique man and his successful company that could only have started in Sweden with it's own interesting social mix.