The opportunities behind the ability to manage enterprises and their most crucial resource (human resource) may be unendingly demanding and yearned for by every entrepreneur. This is because the impacts of this crucial resource have been a 'WOW factor' and the 'icing on the cake' in ensuring business success and achievements in terms of increased competitive advantage, positively strong employer brand, customer satisfaction and delight etc.The fact is blatantly unconcealed that no matter how 'gem' your ideas and other resources may be, the crucial resource which is the 'people', is priceless in making it happen. Then, if one truly understands this, you would in no choice agree that nothing happens without people whether it be a multi-national company, military, banks, government agency or even small business ventures (especially those with limited resources); people continue to be critical in achieving any form of goal.However, undeniable values of people are deprived due to the advent of technology as people's competencies have been replaced by such a creative destruction.Notwithstanding such deprivation, we would not intend wasting our time deliberating on the contrary that as a result of technology, people's jobs have been replaced or wiped out. Yes, it is factual and unarguable, but who creates technology? Certainly, no time to waste! Human Resources (people) are the enterprise's greatest asset. But having human resources as the greatest asset can be a mere bit of an oversimplification because such an asset can be counterproductive if not effectively managed.Thus, this book tends to focus on the management of this crucial resource for Entrepreneurs.
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