Lead the Pack: Sparking Innovation That Drives Customers Wild

By Nelson Soken and Wil Wengert

In "Lead the Pack: Sparking Innovation that Drives Customers Wild," Soken and Wengert provide an insightful analysis of the psychological factors that influence innovation from the perspective of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1934937452
• ISBN13: 9781934937457
• Release Date: December 2008
• Publisher: Mill City Press, Inc.
• Length: 191 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"