Laws of Media: The New Science

by Marshall McLuhan and Eric McLuhan

Book Overview

Marshall McLuhan has been described as Canada's most exciting and original thinker, a member of the small company of intellectual geniuses this country has produced. Works such as The Gutenberg Galaxy, The Mechanical Bride , From Cliche to Archetype , and Understanding Media have established his reputation throughout the world and have profoundly influenced our understanding of contemporary communication. In his later years McLuhan was working...

• Format: Paperback
• Language: English
• ISBN: 0802077153
• ISBN13: 9780802077158
• Release Date: September 1992
• Publisher: University of Toronto Press
• Length: 252 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.8" x 6.0" x 8.9"

Customer Reviews

IT?S NOT JUST A GOOD IDEA, IT?S THE LAW

This is the recapitulation of the gestation of McLuhan's thought, which culminates in the Laws of Media. The beginning of the book is almost as incomprehensible as that last sentence, but by the time you get to page 93, you will understand it. McLuhan gives us a tool with which to dig out an understanding from the media we see around us. His tetrad approach to analysis is ably illustrated by his poetic examples in part 4. It's not that things get more apparent, but they do become more transparent from his multiple points of view. If you've already worked through the Gutenberg Galaxy, and want more, this book is for you. On the other hand, if you are unfamiliar with McLuhan, this might not be the book to start with. However, I found the book to inspire new thoughts and insight that come reflected off his refracting whorl of ideas, so maybe it's as good a place to start as any.