Launching New Products with a Direct Sales Force: A Case Study and Grounded Theory

By Benjamin Klitzke

Book Overview

The importance of innovation to the long-term profitability and survival of firms is widely recognized. The sales force plays a key role for new product introduction and the successful... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3732380343
• ISBN13: 9783732380343
• Release Date: October 2016
• Publisher: Whu Publishing
• Length: 232 Pages
• Weight: 0.83 lbs.
• Dimensions: 0.5" x 6.7" x 9.6"