Launching New Products: Best Marketing and Sales Practices

By Paul Sowryrda and John Westman

So, why this book? New product launches can be more effective! What is the ultimate measure of effectiveness? Sales dollars, profit dollars and growth rates are excellent measures. But how do you know... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 160649922X
• ISBN13: 9781606499221
• Release Date: September 2015
• Publisher: Business Expert Press
• Length: 180 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"