Latino Link: Building Brands Online With Hispanic Communities and Content

By Joe Kutchera

Uses many case studies to describe how Latinos from the U.S., Latin America, and Spain use the Internet to connect with family and friends and to shop. Includes data on Mexicans who shop in the United States.

• Format: Paperback
• Language: English
• ISBN: 0981986986
• ISBN13: 9780981986982
• Release Date: September 2010
• Publisher: Paramount Market Publishing, Inc.
• Length: 216 Pages
• Weight: 0.45 lbs.
• Dimensions: 9.5" x 0.8" x 6.3"
• Age Range: 20 years and up