Last Call for Bud Light: The Fall and Future of America's Favorite Beer

By Anson Frericks

Book Overview

The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive.

Anson Frericks, a former president at Anheuser-Busch--formerly the home of America's most popular brewery--watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.

Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.

Now, Anheuser-Busch's evolution and its subsequent fallout is brought to light as never before with this ultimate insider's look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon.

• Format: Hardcover
• Language: English
• ISBN: 1668070901
• ISBN13: 9781668070901
• Release Date: February 2025
• Publisher: Threshold Editions
• Length: 304 Pages
• Weight: 0.80 lbs.
• Dimensions: 1.1" x 5.8" x 8.6"