Seeking simplicity can lead us to a paradox: desiring something simple and easy to use that is, at the same time, capable of performing all the complex tasks we need it to handle. In this book, John Maeda provides the key: ten laws that balance simplicity and complexity -- not only in business, technology, and design, but in every sphere of life. Written in accordance with the very principles he espouses, the author invites us -- in an engaging and provocative manner -- to strip things down to their essence, to the simple core, and from there, to build a more meaningful world -- even accepting that there are certain things that simply cannot be simplified.
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