Guidelines in Business Practice for Landscape Architects
Published by Thriftbooks.com User , 16 years ago
From Foreword: "In tracing the growth of the profession of landscape architecture, the author of this book reflects on how its practitioners reacted to the times in the years following the founding of the American Society of Landscape Architects in 1899. Ups and downs have been chronicled, the numbers of practitioners doing this and that have been tallied as the years role by, but there's a broadening concern that, even in our diversities, the popular 'need' which the profession continues to address remains that which was left by Frederic Law Olmsted. Throughout eight decades the majority of landscape architects seem to have been doing much the same things they've always done, even borrowing some of the earlier forms as we've shaped the natural scene to suit assumed cultural purposes. ... This book is about professional practice and its purpose is to initiate a process of self-evaluation and consequent self-improvement which will carry landscape architecture into new dimensions. It offers a place to start, in learning to do better what many now do quite well." ***** CONTENTS Part One: A Professional Base * The Profession Defined (Roots, status, focus, growth) * Practice Diversity (private, public, academic, consultants) * The Industry: A Service Base (public service, green industry, construction industry, leisure industry, environmental industry,etc) Part Two: Professional Skills * Formal Education * Educational Continuum * Professionalism Part Three: The Human Skills * Interpersonal Relations * Making Decisions * Effective Communications * Blocks to Effective Communication * Developing Effective Communications Part Four: The Business Skills * Basic Business Principles * Marketing Management * Business Administration and Office Procedures * Construction Documents * Project Management * Legal Concerns and Professional Liability Part Five: Conclusion * Advocacy, Politics and a Professional Association * A Profession for Tomorrow
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