La vente différenciée - Réussir sa transformation commerciale pour augmenter les profits: Réussir sa transformation commerciale pour augmenter les pro [French]

By Frédéric Vendeuvre and Christopher Guerin

Salespeople are confronted with a fierce competition, with a higher offer than demand. Today, it is the customers who have the power: the power of choice, prices, conditions, time... In this difficult context, it is imperative to differentiate oneself and to create a strong relationship with the more strategic clients.
The majority of sales techniques are no longer based on knowledge but on soft skills (listening, interpersonal skill, flexibility...). Relying on neuroscience, this book offers a new method, of differentiated sales, to understand the buyer and create a presentation in line with his personality. The relationship between the salesperson and the client will turn out even stronger

• Format: Paperback
• Language: French
• ISBN: 210075825X
• ISBN13: 9782100758258
• Release Date: May 2026
• Publisher: Dunod
• Length: 208 Pages
• Weight: 0.63 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"