La Creatividad / Creativity [Spanish]

By Luis Bassat

La creatividad no es un don, es una actitud que busca transformar la realidad.

A pesar de que los publicitarios se hayan apropiado en cierto modo del concepto, la creatividad no es patrimonio de ninguna profesi?n en particular ya que casi todas las ocupaciones han generado creativos brillantes. La creatividad, tal como la entiende Luis Bassat, es una facultad innata del hombre, que va mucho m?s all? de un invento concreto. Se trata de la capacidad de aportar grandes avances que pueden modificar el rumbo de la historia y cambiar las condiciones de vida de toda la humanidad.

En La creatividad Luis Bassat hace un breve repaso de la historia de esta maravillosa facultad y presenta las caracter?sticas de la personalidad creadora, a trav?s de su propia trayectoria y la de los creativos m?s destacados del pa?s. Ense?a adem?s, una serie de caminos creativos que permitir?n que el lector aplique en la pr?ctica de su profesi?n, sea esta la que sea, las ense?anzas de uno de los creativos m?s respetados del panorama actual.

ENGLISH DESCRIPTION

Creativity is not a gift; it is an attitude that seeks to transform reality.

Even though advertisers have taken the concept as their own, creativity does not belong to any profession in particular; almost all occupations have generated brilliant creatives. Creativity, as understood by Luis Bassat, is an innate aptitude in people which goes far beyond a specific invention. It is about the ability to bring great advances that can change the course of history and change the living conditions of all humanity.

In Creativity Luis Bassat makes a brief review of the history of this wonderful aptitude and presents the characteristics of the creative personality, going over his own career and that of the most outstanding creatives in the country. He also shows a series of creative paths that readers can apply in their jobs, whatever it may be, and the teachings of one of the most respected creatives of current times.

• Format: Paperback
• Language: Spanish
• ISBN: 8466359753
• ISBN13: 9788466359757
• Release Date: August 2022
• Publisher: Debolsillo
• Length: 192 Pages
• Weight: 0.44 lbs.
• Dimensions: 0.7" x 5.0" x 7.5"