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Kundenzufriedenheit und Kundenbindung in der Tankstellenbranche: Eine empirische Studie am Beispiel einer Markentankstelle
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Kundenzufriedenheit und Kundenbindung in der Ta... [German] 3838202287 Book Cover

Kundenzufriedenheit und Kundenbindung in der Ta... [German]

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Edition Description

Wer im Zusammenhang mit Tankstellen an Kundenbindung denkt, dem fallen sicherlich zun chst gro angelegte Kartenprogramme und konzernweite Sammelaktionen ein. Michael Schulz nimmt in seiner vorliegenden Studie die Perspektive des einzelnen Tankstellenbetreibers ein und untersucht...

Edition Details
Format:Paperback
Language:German
ISBN:3838202287
Format: Paperback
Condition:
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