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Kundencontrolling
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Kundencontrolling: Die Ermittlung des Kundenwer... [German] 3737932204 Book Cover

Kundencontrolling: Die Ermittlung des Kundenwer... [German]

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Edition Description

Im Controlling hat sich die Kundenorientierung noch nicht in den Kennzahlen niedergeschlagen. Die Ermittlung des Kundenwerts bedarf im Controlling noch einer Umstellung der Sichtweise. Nur eine Erhebung der Kundenwerte kann langfristig die Wertigkeit der Kundenbasis erh hen und...

Edition Details
Format:Paperback
Language:German
ISBN:3737932204
Format: Paperback
Condition:
$
36.35
Save $1.55!
List Price: $37.90
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