Boye Lafayette De Mente has been writing about the Far East for more than three decades. In this second edition of Korean Etiquette and Ethics in Business, he examines the Korean national character, its strong sense of tradition, and the intricate networks of personal connections that are essential to South (and North) Korea's economic growth. If you are considering entering the Korean marketplace or working with Korean's, this book will show you what really makes them tick--and how to do business the Korean way.
This book is one of the best books that is available for Korean Ethics and Business. The author explains the different categories of Korean Business, gives a history and explains the Korean Character. The author explains that Korea is one of the newest markets that is growing rapidly.The Korean products are very competitive just like the Japanese products. This book is very valuable for anyone doing business in South Korea or doing business with Koreans in their own country.
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