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Ökonomik Der Marke
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Ökonomik Der Marke: Ein Beitrag Zum Theorienplu... [German] 3835002260 Book Cover

Ökonomik Der Marke: Ein Beitrag Zum Theorienplu... [German]

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Edition Description

Michael Welling analysiert den gegenw rtigen Status quo. Er zeigt ein gravierendes Begriffsdefizit auf und begegnet diesem mit einer die identifizierten Probleme berwindenden Markendefinition. Im Sinne des theoretischen Pluralismus stellt er den bislang dominierenden verhaltenswissenschaftlichen...

Edition Details
Format:Paperback
Language:German
ISBN:3835002260
Format: Paperback
Condition:
$
69.99
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