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Kommunikations-Controlling Mit Der Balanced Scorecard
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Kommunikations-Controlling mit der Balanced Sco... [German] 3838667204 Book Cover

Kommunikations-Controlling mit der Balanced Sco... [German]

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Edition Description

Inhaltsangabe: Einleitung: Unternehmenskommunikation ist einer der elementaren Erfolgsfaktoren f r ein erfolgreiches Bestehen am Markt - dar ber sind sich Wissenschaft und Praxis einig. Bislang ist die Kommunikation jedoch oftmals einen Nachweis ihrer Rentabilit t schuldig geblieben...

Edition Details
Format:Paperback
Language:German
ISBN:3838667204
Format: Paperback
Condition:
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81.46
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