KnowThis: Marketing Basics, 4th Edition

by Paul Christ

KnowThis: Marketing Basics 4th edition offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering insights not found in other books. The new edition includes enhanced coverage of numerous new developments and how these affect marketing including the effects of an unforeseen global pandemic, the implications of voice-activated...

• Format: Paperback
• Language: English
• ISBN: 0982072252
• ISBN13: 9780982072257
• Release Date: January 2021
• Publisher: Knowthis LLC
• Length: 336 Pages
• Weight: 1.29 lbs.
• Dimensions: 0.7" x 7.0" x 10.0"