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Paperback KnowThis: Marketing Basics, 2nd edition Book

ISBN: 098207221X

ISBN13: 9780982072219

KnowThis: Marketing Basics, 2nd edition

KnowThis: Marketing Basics 2nd edition offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering its own unique insights. The book takes a highly applied approach including offering over 150 real-world examples. The new edition includes enhanced coverage of numerous new developments and how these affect marketing including...


Format: Paperback

Condition: Good*

*Best Available: (ex-library)

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