KnowThis: Marketing Basics, 2nd edition

By Paul Christ

KnowThis: Marketing Basics offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 098207221X
• ISBN13: 9780982072219
• Release Date: March 2012
• Publisher: KnowThis Media
• Length: 420 Pages
• Weight: 1.30 lbs.
• Dimensions: 9.6" x 0.9" x 6.7"