Knowledge-Based Marketing: The 21st Century Competitive Edge

By Ian Chaston and Chaston Ian Chaston

Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.

• Format: Paperback
• Language: English
• ISBN: 1412900034
• ISBN13: 9781412900034
• Release Date: May 2004
• Publisher: Sage Publications Ltd
• Length: 288 Pages
• Weight: 1.07 lbs.
• Dimensions: 0.6" x 6.8" x 9.5"