Know Your Merchandise: For Retailers and Consumers

by Karen R. Gillespie, Addison, Wingate, et al.

Book Overview

A textbook discussing various types of products and basic facts about merchandising as they relate to the customer and the salesperson. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070710163
• ISBN13: 9780070710160
• Release Date: March 1984
• Publisher: Gregg Division McGraw-Hill
• Length: 470 Pages
• Weight: 1.95 lbs.
• Dimensions: 1.0" x 7.6" x 9.5"

Customer Reviews

Excellent Reference guide

This is a great book for those just starting in the retail feild. I use this book to train all employees in my company about our product. It is easy to follow and has an good index. The topics range from textiles to jewelry to furniture and fine dinnerware. This book would also be great for consumers who want to insure they always buy the best quality merchandise. Don't let the price scare you--this book is worth every penny.