Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide--From Presentations and Promotions to Communicating and Closing

by Wayne A. Conway and Terri Morrison

Book Overview

How do you break the ice in the UAE?
When do you present a contract in China?
How close should you stand to a South Korean?

Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do-and what to avoid-in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly...

• Format: Paperback
• Language: English
• ISBN: 0071714049
• ISBN13: 9780071714044
• Release Date: November 2011
• Publisher: McGraw-Hill Companies
• Length: 304 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.8" x 6.4" x 9.0"