Kingdom of Marketing: Text book for Marketing in Practice

By Prof Abhishek Venkteshwar

About The BOOKThis book is crafted to train readers about the role of Marketing in delivering impressive results in the business. It is fabricated to develop understanding and decision-making skills with step by step ascending into excellence and proficiency. Each step provides an insight into Marketing, concept and techniques to look at marketing from a practical perspective. Reader can cultivate excellence in marketing decision making using the framework, concepts, models and tools. This books enables the reader to get into the minds of the consumer and understand their thinking process.It also skeletons how marketing techniques can be adopted in planning and assists in developing professionalism with effective decision making. Finally, it introduces to readers how to adopt appropriate marketing tools for their business.This book comprises 6 provinces (chapters), each with few learning outcomes. Each learning outcome is advanced further by associated concepts.

• Format: Paperback
• Language: English
• ISBN: 1697985815
• ISBN13: 9781697985818
• Release Date: October 2019
• Publisher: Independently Published
• Length: 118 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"