If you hate selling, you're in the right place. If you want to be better at sales, you're also in the right place If you hate selling, you avoid it. Instead, you post on social media and hope the work speaks for itself. Then an enquiry lands, the call goes well, and somewhere around the part where you have to say your price, you hear yourself discounting before the client has even flinched. You believe you're bad at this, but it's far from the truth... you're just using a version of selling that was never built for you. Traditional sales training assumes you want to persuade. Creatives don't. You want to understand the problem, do the work properly, and get paid what it's worth without performing, pressuring, or pretending to be someone different than you are. Kill the Pitch is a sales book for creative professionals who are good at the work and stuck at the business of it. Ivy Malik turned down a six-figure sales job at twenty-three because she thought it was beneath her. She was insulted anyone would even ask. Years later, training her restaurant team to read what guests weren't saying, she realised she'd been selling the whole time - she just hadn't been doing the sleazy version. Now that she has been business coaching and consulting since 2017, that's the version this book teaches.Inside the bookWho this is for The Co-Creative Selling Model - the three stages that replace the pitch, where the client builds the sale with you instead of being talked at Designers, brand strategists, coaches, freelancers, consultants, agency owners, photographers, copywriters and studio founders. Anyone who has the skill to deliver high value work and has happy clients but the revenue that still doesn't reflect either. Ivy Malik has an MA(H) in Psychology, nineteen years in business, and nearly a decade coaching creative professionals on pricing, positioning and sales conversations. She doesn't teach scripts. Scripts are why you sound like someone else on the call. You don't need to become a salesperson. You need better questions. Kill the pitch. Have the conversation instead.
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