Kidfluence: Why Kids Today Mean Business

By Beth Thompson and Anne Sutherland

Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070871337
• ISBN13: 9780070871335
• Release Date: January 2001
• Publisher: Paramount Market Publishing
• Length: 256 Pages
• Weight: 4.50 lbs.
• Dimensions: 9.1" x 0.9" x 6.3"

Customer Reviews

Good background information for marketing.

I bought this book to help create a marketing plan targetted towards kids. I thought it would have information on how to market to them but instead the book was mostly background information. Information like why kids spend money, what they spend it on and what they feel is important. Even though this wasn't what I expected, it still proved to be very useful information. I'm already modifying my marketing plan and business to cater to kids better.I feel this book will help anyone when marketing to and understanding kids as consumers. I give it 5/5 stars because buying this book will definately help you run your business better.

Not surprisingly, kids aren't what they used to be!

A mind-expanding read - for anybody who interacts with kids today - parents, teachers, business people. This book explains who Generation Y is and how they got to be that way. Because childhood is something we've all experienced we may think we know what its like to be a kid today - Kidfluence explains why being a kid today is unlike anything experienced by previous generations. Anne Sutherland and Beth Thompson have written a book that is both easy to read and highly informed. They present information from a wide range of sources in a way that is both enlightening and enjoyable - it feels like a conversation rather than a lecture. And, for those who are "skimmers" check out the time saving "speed read summaries" at the end of each chapter.