Kickstarter Success: A Tactical Guide to Crowdfunding

By Andrew Hagen

HOW I RAISED OVER $1,000,000 ON KICKSTARTER, BUILT A $10M+ PRODUCT BUSINESS, AND TOOK IT ALL THE WAY TO THE AUSTRALIAN STOCK EXCHANGE (CYQ: ASX).

Most Kickstarter campaigns fail. Roughly 81% of them, in fact. In hardware - the toughest category - it's even worse.
This book is the playbook I used to hit a 100% success rate across three campaigns, raise over $1,000,000, build a global product business doing more than $10M in sales, and list it on the main board of the Australian Securities Exchange.
It's not theory. It's not a curated round-up of other people's wins. It's the tactical, behind-the-scenes account of what actually worked - and what nearly broke us - written from inside the campaigns I ran.

WHO THIS BOOK IS FOR
Founders and creators planning a Kickstarter, Indiegogo, or any crowdfunding launch. First-timers who want to skip the painful lessons. Repeat creators who want a sharper edge.

WHAT YOU'LL LEARNHow to build the audience BEFORE you launch (the part that decides whether you fund or fail)How to get media coverage from the outlets your backers actually readHow to manufacture in China without getting burned on terms, tooling, or qualityHow to navigate international shipping and logistics for backers around the worldHow to price, package, and position for retail vs Amazon vs direct-to-consumerThe 'bits and bobs' nobody tells you - approvals, copycats, press packs, payment terms

• Format: Paperback
• Language: English
• ISBN: 0648301311
• ISBN13: 9780648301318
• Release Date: May 2018
• Publisher: Andrew Hagen
• Length: 130 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"