Kick-Ass Business & Marketing Secrets: How to Blitz Your Competition

By Bob Pritchard

A complete course on the rules of marketing for today'sclimate

In this fast-paced, cluttered, and global marketplace, newinfluences are constantly affecting your business. Today'ssophisticated consumers are searching for products that meet anemotional need, have added value, and come with no purchase risk.They want environmentally friendly products, and it'simportant that they buy from businesses that share their corebeliefs. Despite these demands, effective marketing still comesdown to knowledge, empathy, and communication. Kick Ass Businessand Marketing Secrets offers a complete course on business andmarketing, with simple, easily implemented rules for marketingsuccess.

The author, "Mr. Marketer" Bob Pritchard, offersexpert guidance to help you thoroughly research and understand yourproduct, market place, and competitors.

Delivers step-by-step advice on how to add value to everypurchaseDetails various communication vehicles and advises on how tochoose the most appropriate vehicle for your campaignDevelops critical thinking skills to push you beyond yourcomfort level

With so many new sources of market pressure, there's noroom for poor marketing strategies. Get the new rules formarketing, and stand out from the rest.

• Format: Hardcover
• Language: English
• ISBN: 1118035089
• ISBN13: 9781118035085
• Release Date: August 2011
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.05 lbs.
• Dimensions: 1.0" x 6.3" x 9.2"