Key Relationships: Managerial Ties in China's B2B Channels

By Liping Qian and Pianpian Yang

This book explores the governance and ramifications of managerial ties in China's B2B contexts, with the aim of uncovering theoretical mechanisms and practical strategies for effective management of these relationships.

• Format: Hardcover
• Language: English
• ISBN: 1032666897
• ISBN13: 9781032666891
• Release Date: March 2025
• Publisher: Routledge
• Length: 128 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"