Key Readings in Media Today: Mass Communication in Contexts

Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at the ways boundaries between these media industries are blurring in surprising new ways. Section introductions and headnotes for each article offer valuable...

• Format: Paperback
• Language: English
• ISBN: 0415992052
• ISBN13: 9780415992053
• Release Date: November 2008
• Publisher: Routledge
• Length: 484 Pages
• Weight: 1.90 lbs.
• Dimensions: 1.1" x 7.0" x 9.9"