Key MBA Models

By Julian Birkinshaw and Ken Mark

Book Overview

'Key MBA Models' is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline - from Strategy and Finance to Marketing and Accounting - and distils them into concise summaries of what they are and how to apply them.

• Format: Paperback
• Language: English
• ISBN: 129201685X
• ISBN13: 9781292016856
• Release Date: May 2015
• Publisher: Pearson
• Length: 296 Pages
• Weight: 0.20 lbs.
• Dimensions: 9.2" x 0.7" x 6.1"