Key Factors in Building Destination Brand Using Events

By Ming-Hsiang Hsu

Destination branding has been underway on a broad scale for several years but is at an early stage in many tourist destinations. This book considers the implication of special events in destinations... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3845406089
• ISBN13: 9783845406084
• Release Date: July 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 88 Pages
• Weight: 0.31 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"