Key Enablers for User-Centric Advertising Across Next Generation Networks

by J.A. Martinho Simoes

Book Overview

Telecommunication and internet services are constantly subject to change, seeking the customer's full satisfaction. Enriching these services with innovative approaches such as contextaware, social, mobile, adaptable and interactive mechanisms, enables users to experience a variety of personalized services seamlessly across different platforms and technologies. In this sense, advertising is no exception, especially if we consider that it will become...

• Format: Hardcover
• Language: English
• ISBN: 1849196184
• ISBN13: 9781849196185
• Release Date: December 2012
• Publisher: Institution of Engineering & Technology
• Length: 304 Pages
• Weight: 1.33 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"